# SHIFT at launch

At launch, SHIFT will enter an accumulation phase during which the token will be non-transferable. Tokens will be distributed to users via airdrops, but transfers between users will not be possible at this stage.

Many token launches suffer from structural inefficiencies, as both timing and pricing are typically determined by a centralized decision. This often creates significant information asymmetry between insiders (team and early investors) and broader market participants.

To mitigate these issues, SHIFT is initially designed as non-transferable. This allows the protocol to develop and mature before open market trading begins, supporting more balanced and transparent price discovery once transferability is enabled.

At a later stage, the token will become transferable, with a liquidity pool launched simultaneously to enable trading of SHIFT against other assets.

Transferability will be introduced once the protocol reaches sufficient liquidity to support stable market conditions, currently expected to be around one year post-launch.

Protocol revenue will be used to seed liquidity in the pool, creating a direct value flow to SHIFT token holders.

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